WHERE DO I SHOW CUSTOMER REVIEWS?
Customer reviews and testimonials should be shown wherever you have an online presence, including online listings sites where you have a presence, your website, and your company Facebook page.
If you have a Facebook page, customers can leave reviews on the page. The person leaving the review must have a Facebook account in order to post on the page. You can ask the customer to "like" the page while they're on it (the more "likes" your Facebook page has, the better). The down side to allowing reviews on your Facebook page is that unhappy customers can leave negative reviews as well.
If your company is listed with any of the various online listing sites such as Google Places, Yahoo Local, Manta, YellowPages, AngiesList, etc., customers can leave reviews on your listing page. However, they will need to create an account with that listing site in order to leave a review. And the downside to allowing customers to leave reviews on listings sites is that you cannot delete the review. If the review is not positive, in some cases all you can do is reply to it. The upside is that you can copy these reviews to your website's Reviews page, with a link back to the page where it was originally submitted, which adds even more credibility to the review.
If you have a website, your web designer can add a review form to the site. The customer enters their name and some other general identifying information (city, email, etc.), and types your review directly into the comment box, then clicks the "Send" button. The form automatically gets sent to your email address. You would then forward the review to your web designer who will add it to the Reviews page of your website.
If you have a Wordpress website, there are apps that allow customers to leave reviews directly on your website where they can appear in real time after the customer submits the Send button (instead of going to your email). This skips the need for a web designer to post it, although you will need to be familiar with Wordpress to manage the app and reviews yourself. You want to make sure the app has a "review" setting that allows you to read reviews before allowing them to post. This ensures that spam and negative reviews do not get automatically posted.
Whether you have a website or not, you will need to set aside some time to manage reviews (post from email to website, approve Wordpress website submitted reviews, and/or find/respond to reviews on online listing sites) or hire someone who can handle the reviews management task for you.
HOW TO GET CUSTOMER REVIEWS
Just ask. If the customer is happy with your work, he or she will generally be willing to provide you with a review. Make sure to request the review as soon as possible after the work has been completed, while it's fresh in your customer's mind. Request this review in person after you've completed the job. Or you can send your customer an email requesting the review after the job is complete. They can email you the review so you can add it to your website, they can add the review to your Facebook page, they can add the review to various online listings, and they can even mail you a letter that you can scan and put on your website and Facebook page.
If you mail follow-up letters to your customers, mention the review request again. If you don't get a review within 2-3 weeks, it's okay to follow up with a gentle reminder. You could also provide an incentive for a review, such as a $20 gift certificate, especially if you don't already have a lot of reviews on your website or Facebook page. But keep in mind that offering a reward and incentive only for "positive" reviews is unethical!
How do you deal with negative reviews? Find out HERE!