Social media is an important tool that companies should be using to market, network, and connect with prospective customers and other companies. Just a few years ago, social media was used mostly by teenagers as a way to connect with their friends. But business owners eventually saw the potential to include social media in their marketing campaigns. These days, one of the most important ways that search engines decide where to rank your website is by your site's popularity, and one of the best ways to increase your site's popularity is to harness the power of social media.
T. Brooks Web Design, LLC offers several social media services, including the creating of social media accounts for your business, and Facebook Posting and Ads services.
The top social media sites that can help you market your business are as follows:
Marketing on Facebook is easy to implement due to company Facebook pages, and there are plenty of ways to network and connect with prospective customers on Facebook. Post compelling information and photos, get your Facebook friends to "like" your page, and utilize boosted and paid Facebook ads. You can even have a Facebook feed on your website! Find out more about company Facebook pages in our blog article The Difference Between a Facebook Profile, Facebook Page, and Facebook Group.
Many people are not familiar with Twitter, so they don't realize how easy Twitter is to use. 140 characters or less per post, that's it. Your Twitter feed can be added to your website, and your Facebook company page can be set up to automatically copy your Facebook posts to your Twitter feed.
Search engines love videos, so posting videos of your products or services, or even just a promotional video, is important in your company's marketing campaign. YouTube is owned by Google, so Google Search tends to pay more attention to websites that contain videos embedded from your YouTube account. In fact, Forrester Research found that websites with videos were 53 times more likely to receive a first page ranking than websites without videos!
Blogging is one the best ways to get your website noticed and, therefore, ranked higher with search engines. Whether you come up with your own content (the better option) or use free "republishable" articles, WordPress.com is the gold standard as far as blogging platforms go.
Your company should also have a Google Plus page. Google Plus is closely tied to Google's other products such as Google My Business, Google Maps, Google Webmaster Tools, Google Analytics, and of course, Google Search.
Other Social Media Sites
Pinterest and Instagram are popular image based social media sites, so if you take a lot of pictures of your work or products, you should have profiles on these two sites. There are tons of other social media sites out there, but many of them, such as Tumblr, Reddit, Vine, and SnapChat, are geared towards a fairly young audience (teens through 20's).