How I Get Clients to Rank on Page 1 of Google Search

I get most of my clients to rank in the #1 spot on Page One of Google organically (i.e. without using Google Pay‑Per‑Click ads).

In addition to some proprietary "trade secrets", I take tried-and-true approaches rather than risky "black hat" techniques that many SEO companies use to try to cheat Google's search algorithm (which can get your website to rank very high, very quickly, but ultimately gets your website penalized and even blacklisted) in order to justify the cost of their service. I also pay close attention to Google's Ranking Factors. Keep in mind that not every company can rank on Page One of Google due to variables that are outside of my control (such as what your competitors are doing).

1. I Build a Great Website

• Website architecture is organized in a way that's easy for humans and search engines to navigate.
• Coding is "clean", uncluttered and simple, so it's easy for search engines to crawl and understand.
• Title and description tags are comprised of the most important keywords related to client's business. These keywords are also strategically placed throughout your website (it's an art and a science!) for maximum search engine attention.
• Images utilize the necessary "alt" tags, again, with keywords to help in search engine ranking.
• I take extra steps to ensure that your website loads quickly (a MAJOR Google Search ranking factor), including optimizing images, self-hosting fonts, and not using javascript unless it's absolutely necessary.

2. Google Search Console

I create a sitemap.xml file to help Google crawl and index your website more efficiently, and utilize Google Search Console to set important Google search engine and website preferences.

3. Online Marketing

I add your company and website information to the most popular, reputable, highest ranking free listing websites, such as Google My Business, Bing Local, and Manta. This not only helps to promote your website and increase its visibility, but the more incoming links ("backlinks") a website has from reputable websites, the more attractive the website is to search engines.

I create profiles with social media sites. With social media you can create and share current, up-to-date, helpful, relevant content through posts, photos and videos. Search engines love this type of content, and can reward you by ranking your website higher in search listings.

I can also post content on your company Facebook page. And I use several techniques to create campaigns to get more likes to your Facebook page, since only people that have liked your company Facebook page (and their friends, and possibly friends of friends) can see your Facebook page posts in their newsfeed.

About Google Search Rankings

Every new visit to a website increases the website's popularity with search engines like Google, edging it higher in the listings. The higher rank can attract more website visitors, which drives the website higher, and so on. So you want to get as many people visiting your website as possible.

Search engine optimization (SEO) is not a "set it and forget it" endeavor. Your online presence must be promoted, updated, and maintained regularly. Your Google search rankings can change negatively or positively for a variety of reasons. Some of these reasons you can control (for example, your social media activity and how often you update your website), and some you cannot (competing companies improving their marketing tactics and bumping you out of your #1 spot, new competition in your industry, the economic climate, the time of year, and more).

Remember that although online rankings are important (most customers research and find local services online), "real life" experience is just as important.

• A company with a website that ranks on Page One of Google, but provides sub-par service, will eventually find it difficult to continue converting that onsite popularity to paying customers due to dwindling return customers and negative reviews.
• A company with a low ranking website that provides outstanding service will retain more customers and gain more referrals and word-of-mouth customers, but may have a hard time getting NEW customers as referrals eventually dry up.
• So the most successful combination in getting new customers and retaining old ones is offering a great product or service, providing superior customer care, and having an outstanding online presence.

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